— PROJECT NAME
Kelly Clarkson Prize Giveaway
— ROLE
Dir, Brand Partnerships
Media Planning
Talent Management
Contest Management
— DATE
02/2021
Create market awareness and encourage tune-in to The Kelly
Clarkson Show airing every weekday on NBC Universal Television.
Created a Watch & Win promotion to engage radio listeners and encourage them to watch for a
chance at $500 each day! Participants called in and answered a trivia question from the previous day's show.
Created Partnership with the entire Kidd Kraddick Morning Show. One grand prize winner got to be part of Kelly’s virtual audience for one of her Christmas
Shows!
All prizes were redeemed
Audio Example Below (Desktop Only):