— PROJECT NAME
So What Music Festival
— ROLE
Director, Brand Partnerships
Media Strategy
Contest Management
— DATE
4/01/ 2019 – 4/27/2019
&
04/01/2022-05/20/2022
This client needed Brand Awareness and Ticket sales for it’s upcoming music festival.
In 2019 I delivered for them utilizing a mix of Brand Awareness and Influencer Marketing for the 51 act Rock Music show in the Houston Market. The show was such a success that in 2022 they were able to grow their lineup from a 51 act Rock only show to a multi-genre show containing over 200 acts across Rock, Pop, and Hip Hop genres. Boasting A list performers such as I Prevail, Sum41, Rae Sremmurd, and 2 Chainz.
The 2022 marketing mix contained Broadcast Radio, Streaming Radio, News Traffic and Weather Sponsorships, and on-air ticket giveaways.
Audio Example Below (Desktop Only):
2019 Lineup
