This dermatologist wanted to generate brand awareness and generate new customers for it’s new aesthetics services.
— PROJECT NAME
McGuiness Dermatology
— ROLE
Marketing Strategy
Talent Manager
Brand Partnerships
Copywriter
— DATE
11/2017 – 6/2020
I created a partnership between Jenna Owens of the nationally Syndicated Kidd Kraddick Morning Show, and Dr. McGuiness. Jenna received procedures and recounted her experiences on-air.
Utilizing Broadcast Radio, Streaming, and Display Ads I generated over 2.6M broadcast impressions and 850,000 digital impressions at a Click Through Rate of .21 in the first 90 days.
The client began carrying Jenna’s skincare products from her brand ‘Fitish’, and advertised for the next 3 years.
Audio Spot Below (Desktop only):