Display Ad used in Deerfield IL and Irving TX.
— PROJECT NAME
Curion – Beer Drinkers Campaign
— ROLE
Dir, Brand Partnerships
Marketing Strategist
Copywriter
— DATE
08/30/2021 – 09/30/2021
&
10/21/21 –
12/31/21
Campaign 1: This product testing agency needed to attract beer and hard seltzer drinkers to their Irving, TX & Deerfield, IL facilities to test their client's new alcohol products.
Launch Strategies:
Utilize Streaming Audio, Location Based Display, and Audience Based Display. Leverage 1st & 3rd party data targeting to reach an exclusive audience of Beer Drinkers, and Alcoholic Beverage Drinkers 21+ within a 10 Mile Radius of the Irving and Deerfield Facilities.
Campaign 1 Results: The client did not report registration results, but opted to run a second campaign with 4x the budget. – I self reported an above average CTR of .12 for the 4 week campaign.
Campaign 2: Fill general product tester pipeline for the new testing facility in Natick, MA.
Goal: 200 testers.
Campaign 2 Launch Strategy:
Podcast general audience ads targeting A18-64 Boston DMA, Streaming Audio ads targeting A18-46 Boston DMA, and Location Based Display geo-fenced to the shopping center containing their new Natick MA facility.
Results:
748 newly registered product testers in the 9 week campaign. 374% over goal.
Display & Audio Examples Below (Audio Desktop Only):
